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Healthcare Placement Group
The Organization
Healthcare Placement Group, Inc. (HPG) is a retained executive search firm dedicated to serving the healthcare industry. The firm's search team, which has more than 75 years of combined experience, carefully listens to each client, then asks the right questions to develop the best strategy for a successful search. The depth of HPG's experience enables them to serve as consultants throughout the search process.
The Challenge
Healthcare Placement Group had a limited existing web identity and wanted to reflect a more professional feel in its web site and marketing. The organization wanted its web site to include a customer service tool to allow HPG to manage and maintain portions of the content of the site.
The Solution
ZyphonMedia designed a new web site for HPG, incorporating a health related feel and simple site design. The site includes a customer service tool with the functionality HPG requested.
Benefits and Results
Healthcare Placement Group now has an image that reflects its professional expertise - including a logo and web visibility. Functional enhancements to its web site allow for internal management and maintenance of certain functions. Benefits include:
- More effective communication in print and web media
- A more consistent look that reflects the firm's image
- A new marketing campaign to generate new business and locate new clients
- Easier updating of the firm's web site by internal employees
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